Description: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
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EAN: 9781138855892
UPC: 9781138855892
ISBN: 9781138855892
MPN: N/A
Book Title: Destination Marketing: An International Perspectiv
Item Length: 23.4 cm
Number of Pages: 192 Pages
Publication Name: Destination Marketing: an International Perspective
Language: English
Publisher: Taylor & Francis Ltd
Item Height: 234 mm
Subject: Marketing
Publication Year: 2015
Type: Textbook
Item Weight: 408 g
Author: Nazmi Kozak, Metin Kozak
Item Width: 156 mm
Format: Hardcover
