Designing Type by Karen Cheng (English) Paperback Book

Description: Designing Type by Karen Cheng The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type--what designers need to consider, their rationale, and issues of accessibility--in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Chengs text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics. Author Biography Karen Cheng is a graphic designer and professor in the visual communications program at the University of Washington, Seattle. Review "For a practical approach to designing letters today, Designing Type may be the most useful single tool available." --John D. Berry, Arcade Magazine--John D. Berry "Arcade Magazine" Review Quote "For a practical approach to designing letters today, Designing Type may be the most useful single tool available." --John D. Berry, Arcade Magazine Description for Bookstore Thorough and instructive, this book introduces all aspects of creating and designing type and includes copious excellent diagrams and illustrations. Details ISBN0300249926 Author Karen Cheng Pages 248 Publisher Yale University Press Year 2020 Edition 2nd ISBN-10 0300249926 ISBN-13 9780300249927 Format Paperback Publication Date 2020-10-20 Imprint Yale University Press Country of Publication United States Language English DEWEY 686.224 AU Release Date 2020-10-20 NZ Release Date 2020-10-20 US Release Date 2020-10-20 UK Release Date 2020-10-20 Edition Description 2nd ed. Audience General Illustrations Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:136581841;

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