Design: A Business Case: Thinking, Leading, and Managing by Design [Paperback]

Description: Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.

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EAN: 9781952538261

UPC: 9781952538261

ISBN: 9781952538261

MPN: N/A

Item Height: 1.1 cm

Item Length: 22.9 cm

Item Weight: 0.25 kg

Item Width: 15.2 cm

Subject Area: Organizational Sociology

Publication Name: Design: a Business Case: Thinking, Leading, and Managing by Design

Format: Paperback

Language: English

Publisher: Business Expert Press

Subject: Management, Business

Publication Year: 2020

Type: Textbook

Author: Brigitte Borja De Mozota, Steinar Valade-Amland

Number of Pages: 194 Pages