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Crystallizing Public Opinion by Edward L Bernays [Paperback]

Description: A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Price: 18 USD

Location: East Hanover, New Jersey

End Time: 2025-01-05T19:47:29.000Z

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Crystallizing Public Opinion by Edward L Bernays [Paperback]Crystallizing Public Opinion by Edward L Bernays [Paperback]

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 60 Days

Refund will be given as: Money Back

Return policy details:

EAN: 9781935439264

UPC: 9781935439264

ISBN: 9781935439264

MPN: N/A

Book Title: Crystallizing Public Opinion

Number of Pages: 216 Pages

Language: English

Publisher: IG Publishing, Incorporated

Item Height: 0.6 in

Publication Year: 2011

Topic: Marketing / General, Public Relations, Sociology / General, Propaganda, Social Psychology, Advertising & Promotion

Illustrator: Yes

Genre: Political Science, Social Science, Business & Economics, Psychology

Item Weight: 5.6 Oz

Author: Edward Bernays

Item Length: 7.5 in

Item Width: 5 in

Format: Trade Paperback

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