Description: Content Marketing Strategy : Harness the Power of Your Brand’s Voice, Paperback by Rose, Robert, ISBN 1398611506, ISBN-13 9781398611504, Brand New, Free shipping in the US "Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps brands transform through their approach to content marketing. In this book, he walks readers through a scalable, strategic approach to content marketing. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their approach to create broader business success. The chapters walk readers through stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Capital Group, Salesforce, Hilton Hotels and Adobe, th offers a new strategic model that will transform how you approachcontent marketing"--
Price: 38.28 USD
Location: Jessup, Maryland
End Time: 2024-10-22T07:51:54.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Content Marketing Strategy : Harness the Power of Your Brand’s Vo
Number of Pages: 224 Pages
Language: English
Publication Name: Content Marketing Strategy : Harness the Power of Your Brand's Voice
Publisher: Kogan Page, The Limited
Subject: Business Communication / General, Marketing / General, E-Commerce / Internet Marketing, International / Marketing, Business Writing
Publication Year: 2023
Item Height: 0.5 in
Item Weight: 12.4 Oz
Type: Textbook
Item Length: 9.3 in
Author: Robert Rose
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
