Description: Text book is in really good condition almost new If you have question please message here on ebay Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, research and best practices, including marketing analytics and the career readiness skills most important for student success. As a result of this practical approach, students learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase comprehension and retention of key concepts, while a wealth of applications further prepare students to become effective marketers.
Price: 80 USD
Location: Bay Shore, New York
End Time: 2024-12-07T19:45:09.000Z
Shipping Cost: 5.38 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Name: Contemporary Marketing
Book Title: Contemporary Marketing 19e Edition - Boone and Kurtz
Publisher: Cengage Learning
Subject: Marketing
Series: Mindtap Course List Ser.
Publication Year: 2021
Type: Textbook
Format: Trade Paperback
Language: English
Author: David L. Kurtz, Louis E. Boone Bait Company
Personalized: No
Country/Region of Manufacture: United States
Item Weight: 2lb 2.6oz
Number of Pages: 496 Pages
