Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Contemporary Consumer Culture TheoryISBN13:9780367243012ISBN10:0367243016Author:Sherry, John F. (Editor), Fischer, Eileen M. (Editor)Description:Contemporary Consumer Culture Theory Contains Original Research Essays Written By The Premier Thought Leaders Of The Discipline From Around The World That Reflect The Maturation Of The Field Customer Culture Theory Over The Last Decade The Volume Seeks To Help Break Down The Silos That Have Arisen In Disciplines Seeking To Understand Consumer Culture, And Speed Both The Diffusion Of Ideas And Possibility Of Collaboration Across Frontiers Contemporary Consumer Culture Theory Begins With A Re-Evaluation Of Some Of The Fundamental Notions Of Consumer Behaviour, Such As Self And Other, Branding And Pricing, And Individual Vs Communal Agency Then Continuing With A Reconsideration Of Role Configurations As They Affect Consumption, Examining In Particular The Ramifications Of Familial, Gender, Ethnic And National Aspects Of Consumers' Lived Experiences The Book Move On To A Reappraisal Of The State Of The Field, Examining The Rhetoric Of Inquiry, The Reflexive History And Critique Of The Discipline, The Prospect Of Redirecting The Effort Of Inquiry To Practical And Humanitarian Ends, The Neglected Wellsprings Of Our Intellectual Heritage, And The Ideological Underpinnings Of The Evolving Construction Of The Concept Of The Brand Contemporary Consumer Culture Theory Is A Reflective Assessment, In Theoretical, Empirical And Evocative Keys, Of The State Of The Field Of Consumer Culture Theory And An Indication Of The Scholarly Directions In Which The Discipline Is Evolving Providing Reflection Upon A Rapidly Expanding Discipline And Altered Consumption-Scapes By Some Of Its Prime Movers Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2019-06-08Weight:1.05 lbsDimensions:0.7'' H x 8.9'' L x 6'' WNumber of Pages:318Language:English
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Book Title: Contemporary Consumer Culture Theory
Item Weight: 1.05 lbs
Number of Pages: 318 Pages
Language: English
Publication Name: Contemporary Consumer Culture Theory
Publisher: Routledge
Subject: Marketing / General, Consumer Behavior, General, Anthropology / Cultural & Social
Publication Year: 2019
Item Height: 0.7 in
Type: Textbook
Subject Area: Social Science, Business & Economics
Author: Eileen M. Fischer
Item Length: 8.9 in
Item Width: 6 in
Format: Trade Paperback
