Description: This trade paperback edition of Contagious: Why Things Catch On by Jonah Berger is a must-read for anyone interested in the world of marketing, consumer behavior, advertising, and promotion. Published by Simon & Schuster in 2016, this book has 256 pages that are filled with valuable insights and practical tips. With a weight of only 7.2 ounces and dimensions of 8.4 inches (L) x 5.5 inches (W) x 0.6 inches (H), this book is compact and easy to carry around. The book covers different aspects of why and how things become popular such as social influence, triggers, emotions, practical value, and stories. It also includes examples of successful and unsuccessful viral campaigns and case studies of companies that have managed to create contagious products and ideas. If you want to learn how to make your products and ideas catch on, this book is a must-read!
Price: 2.5 USD
Location: Sterling Heights, Michigan
End Time: 2024-12-03T04:37:53.000Z
Shipping Cost: 4.25 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Unbranded
MPN: Does not apply
Book Title: Contagious : Why Things Catch on
Number of Pages: 256 Pages
Language: English
Publisher: Simon & Schuster
Topic: Marketing / General, Consumer Behavior, General, Advertising & Promotion
Item Height: 0.6 in
Publication Year: 2016
Illustrator: Yes
Genre: Business & Economics
Item Weight: 7.2 Oz
Item Length: 8.4 in
Author: Jonah Berger
Item Width: 5.5 in
Format: Trade Paperback
