Description: Consumer Culture TheoryAuthor(s): Russell W. Belk, Linda Price, Lisa Penaloza Format: Hardback Publisher: Emerald Publishing Limited, United Kingdom Imprint: Emerald Group Publishing Limited ISBN-13: 9781781908105, 978-1781908105 Synopsis The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
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Book Title: Consumer Culture Theory
Number of Pages: 396 Pages
Language: English
Publication Name: Consumer Culture Theory
Publisher: Emerald Publishing The Limited
Publication Year: 2013
Subject: Psychology
Item Height: 229 mm
Item Weight: 726 g
Type: Textbook
Author: Russell W. Belk, Lisa Penaloza, Linda Price
Subject Area: Consumerism
Series: Research in Consumer Behavior
Item Width: 152 mm
Format: Hardcover
