Description: Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fetscherin, M. (EDT); Heilmann, T. (EDT), ISBN 1349491012, ISBN-13 9781349491018, Like New Used, Free shipping in the US Consumer Brand Relationships further advances the understanding of consumers relationships with brands. Th discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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Book Title: Consumer Brand Relationships : Meaning, Measuring, Managing
Number of Pages: Xxiv, 297 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Topic: Leadership, International / General, Strategic Planning
Publication Year: 2016
Illustrator: Yes
Genre: Business & Economics
Item Weight: 133.8 Oz
Item Length: 8.5 in
Author: T. Heilmann
Item Width: 5.5 in
Format: Trade Paperback