Description: This textbook titled "Consumer Behavior" authored by Deborah J. MacInnis and Wayne D. Hoyer is a valuable addition to your academic collection. It contains 672 pages of insightful information on consumerism, covering topics such as the psychology behind consumer behavior and the impact of marketing strategies on consumer decision-making. The book comes in a convenient hardcover format with dimensions of 10in. length, 7.8in. width, and 1.1in. height. It weighs 47.3 Oz, making it easy to carry around. This textbook was published by Cengage South-Western in 2008 and is written in the English language. It is an excellent resource for students and professionals in the field of marketing, advertising, and consumer behavior research. The book is listed under the categories of Books & Magazines, Textbooks, Education & Reference, and Textbooks. Used/ pre owned/ a lot of highlighting
Price: 60 USD
Location: Phoenix, Arizona
End Time: 2025-01-08T16:32:21.000Z
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All returns accepted: ReturnsNotAccepted
Subject Area: Consumerism
Item Length: 10in.
Item Height: 1.1in.
Item Width: 7.8in.
Author: Deborah J. Macinnis, Wayne D. Hoyer
Publication Name: Consumer Behavior
Format: Hardcover
Language: English
Publisher: Cengage South-Western
Publication Year: 2008
Type: Textbook
Item Weight: 47.3 Oz
Number of Pages: 672 Pages
