Description: esults. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology.Find out what context is and why it's so important to influence.Jump start your planning for content with a content brief.Learn how to evaluate your web content and determine whether it's making a difference. Shipped the next day 8/24/24
Price: 11.89 USD
Location: Pettus, Texas
End Time: 2024-11-02T16:27:20.000Z
Shipping Cost: 4.63 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Unbranded
Book Title: Clout: The Art and Science of Influential Web Content (Voices Th
MPN: Does not apply
Number of Pages: 240 Pages
Publication Name: Clout : the Art and Science of Influential Web Content
Language: English
Publisher: Pearson Education
Item Height: 0.5 in
Subject: Web / Design, General
Publication Year: 2010
Features: Revised
Type: Textbook
Item Weight: 13.4 Oz
Item Length: 9 in
Author: Colleen Jones
Subject Area: Computers, Psychology
Item Width: 7 in
Series: Voices That Matter Ser.
Format: Trade Paperback
