Description: Building Social BusinessThe New Kind of Capitalism that Serves Humanity's Most Pressing Needs Author(s): Muhammad Yunus Format: Paperback Publisher: PublicAffairs,U.S., United States Imprint: PublicAffairs,U.S. ISBN-13: 9781586489564, 978-1586489564 Synopsis Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business , Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
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Book Title: Building Social Business
Number of Pages: 256 Pages
Publication Name: Building Social Business: the New Kind of Capitalism That Serves Humanity's Most Pressing Needs
Language: English
Publisher: Publicaffairs,U.S.
Item Height: 209 mm
Subject: Management, Business
Publication Year: 2011
Type: Textbook
Item Weight: 233 g
Author: Muhammad Yunus
Item Width: 143 mm
Format: Paperback
