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Book Title: Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Number of Pages: 256 Pages
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2005
Topic: Leadership, Marketing / General, International / Marketing, Management, Strategic Planning
Item Height: 1 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 19.9 Oz
Author: W. Chan Kim, Renée A. Mauborgne
Item Length: 9.5 in
Item Width: 6.4 in
Format: Hardcover