Applied Mass Communication Theory: A Guide for Media Practitioners 2nd Edition b

Description: Applied Mass Communication Theory by Jack Rosenberry, Lauren A. Vicker Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Includes bibliographical references and index. Publisher Description Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field. Author Biography Jack Rosenberry is a Professor in the Department of Media and Communication at St. John Fisher College in Rochester, NY, USA. In addition to co-authoring this text, he is the co-editor of Public Journalism 2.0: The Promise and Reality of a Citizen Engaged Press (Routledge, 2010). His research agenda has focused extensively on community journalism, especially online, and he served as Research Director for a special project of the Association for Education in Journalism and Mass Communication and the Kettering Foundation to explore the relationships of journalism education and practice with citizenship, communities and democracy in the digital age.Lauren A. Vicker is a Professor and Internship Director in the Department of Media and Communication at St. John Fisher College, NY, USA. In addition to co-authoring this text, she is the lead author of The Complete Academic Search Manual: A Systematic Approach to Successful and Inclusive Hiring (Stylus) and The FastForward MBA in Business Communication (Wiley). She has focused her latest research on engaging students in internships and co-curricular activities with a special focus on transfer students. In addition to her work within the discipline, she has presented on diverse academic hiring to AAC&U, and communication skills assessment to the American Association of Colleges of Pharmacy. Details ISBN 1138689122 ISBN-13 9781138689121 Title Applied Mass Communication Theory Author Jack Rosenberry, Lauren A. Vicker Format Paperback Year 2017 Pages 296 Edition 2nd Publisher Taylor & Francis Ltd GE_Item_ID:168420438; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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