Description: Advertising Campaign Strategy : A Guide to Marketing Communication Plans, Paperback by Parente, Donald E.; Strausbaugh-Hutchinson, Kirsten L., ISBN 1133434800, ISBN-13 9781133434801, Like New Used, Free P&P in the UK This textbook introduces successful marketing strategies and is intended for students in the business, marketing, or advertising field of study. Chapter titles include Embrace the New Media Landscape & Consumer Mindset; Map out the Situation: Know the Market, Product, and Competition; Outline the Communication Strategy and Messaging; and Define Consumer Touchpoints: Establish the Tactical Mix. The students are tasked to engage in an imaginary campaign that aligns with the lesson plans in the text. There are research questions to ponder as well as helpful charts and graphs and lessons from real life advertising campaigns and research. Tips on how to pitch the perfect campaign to the client are included. Annotation ©2015 Ringgold, Inc., Portland, OR ()
Price: 73.98 GBP
Location: Castle Donington
End Time: 2024-12-18T22:48:04.000Z
Shipping Cost: 20.11 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Advertising Campaign Strategy : A Guide to Marketing Communicatio
Item Height: 232 mm
Item Width: 162 mm
Author: Donald Parente, Kirsten Strausbaugh-Hutchinson
Publication Name: Advertising Campaign Strategy: a Guide to Marketing Communication Plans
Format: Paperback
Language: English
Publisher: Cengage Learning, INC International Concepts
Subject: Advertising
Publication Year: 2014
Type: Textbook
Item Weight: 545 g
Number of Pages: 432 Pages
