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Book Title: Advertising Campaign Strategy : A Guide to Marketing Communicatio
Number of Pages: 432 Pages
Language: English
Publication Name: Advertising Campaign Strategy : a Guide to Marketing Communication Plans
Publisher: Cengage South-Western
Item Height: 0.6 in
Publication Year: 2005
Subject: Marketing / General, Advertising & Promotion
Type: Textbook
Item Weight: 60 Oz
Item Length: 9.3 in
Subject Area: Business & Economics
Author: Donald Parente
Item Width: 6.4 in
Format: Trade Paperback
