Adobe Analytics For Dummies by Karlins, David [Paperback]

Description: Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies. Introduction 1 Part 1: Getting Started with Adobe Analytics 5 Chapter 1: Why Adobe Analytics? 7 Chapter 2: Basic Building Blocks of Reporting and Analysis 27 Chapter 3: Conquering the Analysis Workspace Interface 45 Part 2: Analyzing Data 65 Chapter 4: Building Analytic Reports with Freeform Tables 67 Chapter 5: Using Metrics to Analyze Data 87 Chapter 6: Using Dimensions to Analyze Data 107 Chapter 7: Using Device, Product, and Custom Dimensions to Analyze Data 133 Chapter 8: Productivity Tips and Techniques 155 Part 3: Massaging Data for Complex Analysis 173 Chapter 9: Designing Precise Segments 175 Chapter 10: Creating Calculated Metrics to Accelerate Analyses 191 Chapter 11: Classified! Using Classifications to Make Data More Accessible 213 Chapter 12: Applying Attribution Models for Sophisticated Analysis 235 Part 4: Visualizing Data to Reveal Golden Nuggets 255 Chapter 13: Creating Chart Visualizations for Data Storytelling 257 Chapter 14: Advanced Visualization 279 Chapter 15: Leveraging Data Science to Identify Unknown Unknowns 303 Chapter 16: Arming Yourself with Data from the Beyond 321 Part 5: The Part of Tens 343 Chapter 17: Top Ten Custom Segments 345 Chapter 18: Top Ten Analytics Resources 359 Index 371

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