Description: A Preface to MARKETING MANAGEMENT 14th Edition J. Paul Peter - James H. Donnelly Jr. BRAND NEW Author: J. Paul Peter ISBN/EAN: 9780077861063 Publisher: McGraw-Hill Education1 Publication Date: 2014-03-01 Binding: PAP Pages: 288 Synopsis: Preface to Marketing Management by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Price: 49.95 GBP
Location: Sheffield, South Yorkshire
End Time: 2024-10-30T11:29:46.000Z
Shipping Cost: 10.3 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Binding: Paperback
Product Type: Workbook/Guide
Item Height: 249 mm
Item Width: 203 mm
Author: J. Paul Peter, Jr, James Donnelly
Publication Name: A Preface to Marketing Management
Format: Paperback
Language: English
Publisher: Mcgraw-Hill Education
Subject: Marketing
Publication Year: 2014
Type: Textbook
Item Weight: 494 g
Number of Pages: 288 Pages
