Description: "Shortly after the successful introduction of Pabst Oldstyle, the department store advertising manager who had commissioned that type-a Mr. Powell- left that store and became as manager of another large store. Again he approached Frederic W. Goudy to design a type for him, similar to Pabst, but necessarily somewhat different. The result this time was named Powell. Caps are much like thsoe of Pabst, but the lowercase, instead of being very small with long ascenders as in that face, is larger with more normal ascenders.Powell was cut by Keystone Type Foundry and released in 1903. The foundry later designed a companion italic, ignoring Goudy's suggestion that he do so. Powell Italic was advertised in June 1908 as the first 'non-kerning' italic, in which no characters overhung the rectangular type body. Favorable reception to this idea encouraged the foundry to cut several other non-kerning series."* * Mac McGrew, "American Typefaces of the Twentieth Century", Second Revised Edition, p. 259. Thanks!Gretchen
Price: 64.95 USD
Location: Brownsburg, Indiana
End Time: 2024-11-18T04:37:38.000Z
Shipping Cost: 14.95 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: ATF
Type: Letterpress Type
Material: Metal